The realization of such serious goals as the promotion of the site in the top 10, begins with the setting of simple tasks. A key link in the process of promotion is to collect the semantic core. How to do it properly and what to pay attention to during the formation of semantics, read below.
How to create a semantic core
The semantic core of the site is a list of search queries that are used in the text filling pages and contribute to the effective promotion of the online store in search engines. A must: compliance of the keys with the subject of the resource, as well as compliance with the frequency, exclusion of errors, etc.
What format should the keys be collected in? The most ergonomic variant is to collect keywords in Excel spreadsheets or Google-documents. This is a kind of content plan with a list of search queries for the pages of the site, which should be integrated into the site on a mandatory basis.
Selection of key queries: important points
If you correctly choose effective keywords, you can at times increase the organic traffic to the site and save money, which could go to contextual advertising. What should you pay attention to?
- We analyze the topic of the site and manually generate keywords that you can be searched for. Most likely, some of this list will be low-frequency. This we will find out further in the work with the queries.
- Search for synonyms. You can generate relevant keyword queries by replacing individual items with synonymous words. Again, the frequency and appropriateness of their use is better checked further.
- Cues in the search engine bar to help you.
- Study your competitors. Promotion of startups or projects in more established niches is better to begin after a thorough analysis of the semantics of competitive resources. Enter your keyword phrase: you will find a site with the same topic at the top of your results, and its headlines will give you the keywords you were not able to find before.
- Use programs to collect the semantic core. Serpstat, Google Keyword Planner are great tools to work with online. After that, you need to check all the keywords. The webmaster can see the statistics on the keywords, secondary variants and similar words, i.e. those that can theoretically complement your list (but are subject to verification). Important: Exclude low-frequency positions and those that may lead non-target audience to your site. Typos and errors should be corrected.
What to do with the result
Separately, we want to focus on how to filter unnecessary keywords. Consider the example of online store hats. Suppose you sell knitted hats with the site. What to get rid of the list of keys?
- Word combinations such as “yarn for knitting hats,” “yarn for hats,” immediately exclude. Users who are planning to knit their own hats and are gathering information about it will follow them to your page. If they do not find the material they need, the number of bounces will increase, which will have a negative impact on the site’s ranking.
- In the stop words include phrases with the words “free”, “order for free.
- Do not mention competitors in the keywords.
- If the business is geographically anchored, we abandon the words mentioning the cities, regions and countries where you can not offer your services.
- Exclude errors and repetitions.
Not enough to make a semantic core site – it is important to properly cluster it, that is, to combine groups of keys on the meaning and make sublevels.